[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-yunit-ekonomika-sku":3,"blog-more":99},{"id":4,"documentId":5,"title":6,"slug":7,"excerpt":8,"bodySetka":9,"createdAt":10,"updatedAt":10,"publishedAt":10,"date":11,"cover":12,"category":59,"seo":66,"author":68},12,"wr3oxckr447k71246mfumnaf","Юнит-экономика SKU: полная модель затрат на Wildberries и Ozon","yunit-ekonomika-sku","Упрощённая формула «цена минус закупка, комиссия и доставка» завышает маржу в разы. Собираем полную модель затрат на единицу товара и показываем, как она меняет решения по цене, рекламе и ассортименту.","\u003Cdiv data-ui-id=\"post\" data-reset-type=\"class\" data-editor-version=\"3.2.5\" class=\"stk-post stk-layout_12col_31888 stk-theme_40157\" data-layout-type=\"limited\" data-stk=\"{"images":[{"id":"5"},{"id":"6"}]}\">\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Почему упрощённый расчёт не работает\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">В типичном расчёте «на коленке» учитываются закупочная цена, комиссия площадки и прямая логистика. За его пределами остаются реклама, налог, хранение, обратная логистика по невыкупам, платная приёмка, штрафы и упаковка. В сумме эти статьи нередко съедают 20–30% цены продажи.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Структура полной модели\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cdiv class=\"stk-table-wrap\">\u003Ctable class=\"stk-reset stk-table\" data-ce-tag=\"table\">\u003Ctbody>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Статья\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>От чего зависит\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Как считать на единицу\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Себестоимость\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Закупка, доставка до склада, пошлины, маркировка\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Средневзвешенная landed cost партии\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Комиссия площадки\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Категория, схема FBO\u002FFBS, цена\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">% от цены продажи\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Логистика к покупателю\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Объём, склад отгрузки, локализация\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Тариф × коэффициенты, на единицу\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Обратная логистика\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Доля невыкупов и возвратов\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Тариф возврата × доля невыкупа \u002F выкуп\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Хранение\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Объём, срок хранения, тариф склада\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Тариф в сутки × дни оборота\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Реклама\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">ДРР по SKU\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Расход на рекламу \u002F число продаж\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Налог\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Режим налогообложения\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">% от выручки или прибыли\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Прочие удержания\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Приёмка, штрафы, упаковка\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Факт за период \u002F продажи\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Логистика на Wildberries рассчитывается от базового тарифа за первый литр и дополнительные литры с учётом коэффициента склада и индекса локализации; с 13 июля 2026 года площадка отказалась от индекса распределения продаж и вернула прежнюю формулу. На Ozon с 28 августа 2026 года выросли комиссии, причём для FBO сильнее, чем для FBS. Поэтому модель нужно пересчитывать при каждом изменении тарифов, а не раз в год.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Пример: товар с ценой продажи 1 250 ₽\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"a02.png\" data-image-id=\"5\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_a02_5e621a7727.png\" width=\"1600\" height=\"968\" alt=\"Рис. 1. Юнит-экономика одной продажи, ₽\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Рис. 1. Юнит-экономика одной продажи, ₽\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Упрощённый расчёт давал 435 ₽ (35% от цены). Полная модель — 78 ₽ (6%). Разница в 357 ₽ на единицу полностью меняет выводы: товар не выдерживает скидку больше 6%, а рекламу на нём нельзя масштабировать без пересмотра цены или закупки.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Как использовать модель в решениях\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Цена: минимальная цена, ниже которой SKU уходит в минус, считается из полной модели и пересматривается при изменении тарифов.\u003C\u002Fli>\u003Cli>Реклама: максимальный ДРР равен марже до рекламы. Для примера выше это 18%, а не 35%, как следует из упрощённого расчёта.\u003C\u002Fli>\u003Cli>Ассортимент: SKU с отрицательной прибылью после всех затрат выводятся или переводятся на другую схему работы.\u003C\u002Fli>\u003Cli>Закупка: снижение landed cost на 5% даёт здесь +24 ₽ к прибыли, то есть +31% к марже единицы.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"d21.webp\" data-image-id=\"6\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_d21_d41a42e6bf.webp\" width=\"1600\" height=\"900\" alt=\"Экономика товаров: цена, затраты и прибыль на единицу по каждому артикулу\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Weekler → Экономика товаров: цена, затраты и прибыль на единицу по каждому артикулу\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Проверьте свой магазин\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Учтены ли в вашей модели реклама, налог, хранение и обратная логистика?\u003C\u002Fli>\u003Cli>Пересчитана ли модель после изменения тарифов WB и Ozon этой осенью?\u003C\u002Fli>\u003Cli>Есть ли у каждого SKU минимальная цена и максимальный ДРР?\u003C\u002Fli>\u003Cli>Знаете ли вы, сколько SKU сейчас продаётся в минус?\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Как это решается в Weekler\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Юнит-экономика по каждому SKU на основе фактических удержаний площадок.\u003C\u002Fli>\u003Cli>Единый формат расчёта для WB и Ozon: модели можно сравнивать между собой.\u003C\u002Fli>\u003Cli>Полная сводка по товару: продажи, затраты, история изменений в одной карточке.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">\u003Cb>\u003Ca href=\"https:\u002F\u002Fapp.weekler.ru\u002Fauth\u002Fsign-up?utm_source=blog&utm_medium=article&utm_campaign=case02\">Попробовать неделю с полным доступом за 1 ₽ →\u003C\u002Fa>\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Или запросите бесплатный аудит магазина — посмотрим магазин по открытым данным и покажем, что Weekler посчитает по нему.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset wk-note\">\u003Ci>\u003Ci>Цифры в материале — условный пример на основе типичных показателей магазинов; тарифы площадок указаны на дату подготовки статьи и могут измениться.\u003C\u002Fi>\u003C\u002Fi>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>","2026-09-10T07:00:00.000Z","2026-09-10",{"id":13,"documentId":14,"name":15,"alternativeText":6,"caption":6,"focalPoint":16,"width":17,"height":18,"formats":19,"hash":54,"ext":23,"mime":24,"size":55,"url":56,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":58,"updatedAt":58,"publishedAt":58},5,"zhvezy2w3jsxkhjxfy1sxxyq","blog-a02.png",null,1600,968,{"thumbnail":20,"small":30,"large":38,"medium":46},{"name":21,"hash":22,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":27,"sizeInBytes":28,"url":29},"thumbnail_blog-a02.png","thumbnail_blog_a02_5e621a7727",".png","image\u002Fpng",245,148,13.71,13713,"\u002Fuploads\u002Fthumbnail_blog_a02_5e621a7727.png",{"name":31,"hash":32,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":35,"sizeInBytes":36,"url":37},"small_blog-a02.png","small_blog_a02_5e621a7727",500,303,38.76,38761,"\u002Fuploads\u002Fsmall_blog_a02_5e621a7727.png",{"name":39,"hash":40,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":43,"sizeInBytes":44,"url":45},"large_blog-a02.png","large_blog_a02_5e621a7727",1000,605,104.33,104326,"\u002Fuploads\u002Flarge_blog_a02_5e621a7727.png",{"name":47,"hash":48,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":51,"sizeInBytes":52,"url":53},"medium_blog-a02.png","medium_blog_a02_5e621a7727",750,454,69.63,69630,"\u002Fuploads\u002Fmedium_blog_a02_5e621a7727.png","blog_a02_5e621a7727",27.57,"\u002Fuploads\u002Fblog_a02_5e621a7727.png","local","2026-10-21T07:42:48.494Z",{"id":60,"documentId":61,"name":62,"slug":63,"createdAt":64,"updatedAt":64,"publishedAt":65},1,"vw32gh7az60hrybp1h211xi9","Финансы","finansy","2026-10-21T07:42:48.099Z","2026-10-21T07:42:48.091Z",{"id":4,"metaTitle":6,"metaDescription":67},"Упрощённая формула «цена минус закупка, комиссия и доставка» завышает маржу в разы.",{"id":60,"documentId":69,"name":70,"createdAt":71,"updatedAt":72,"publishedAt":73,"photo":74},"rkzzcecldp20ssff5dsquitl","Борис Кузнецов","2026-10-21T08:34:38.741Z","2026-10-21T08:47:27.162Z","2026-10-21T08:47:27.153Z",{"id":75,"documentId":76,"name":77,"alternativeText":16,"caption":16,"focalPoint":16,"width":78,"height":78,"formats":79,"hash":95,"ext":83,"mime":84,"size":96,"url":97,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":98,"updatedAt":98,"publishedAt":98},14,"pspzzy4chw4blhzrtcbmalc0","photo_2019-08-05_14-04-25.jpg",640,{"thumbnail":80,"small":89},{"name":81,"hash":82,"ext":83,"mime":84,"path":16,"width":85,"height":85,"size":86,"sizeInBytes":87,"url":88},"thumbnail_photo_2019-08-05_14-04-25.jpg","thumbnail_photo_2019_08_05_14_04_25_6653da685e",".jpg","image\u002Fjpeg",156,3.91,3908,"\u002Fuploads\u002Fthumbnail_photo_2019_08_05_14_04_25_6653da685e.jpg",{"name":90,"hash":91,"ext":83,"mime":84,"path":16,"width":33,"height":33,"size":92,"sizeInBytes":93,"url":94},"small_photo_2019-08-05_14-04-25.jpg","small_photo_2019_08_05_14_04_25_6653da685e",30.9,30896,"\u002Fuploads\u002Fsmall_photo_2019_08_05_14_04_25_6653da685e.jpg","photo_2019_08_05_14_04_25_6653da685e",51.26,"\u002Fuploads\u002Fphoto_2019_08_05_14_04_25_6653da685e.jpg","2026-10-21T08:38:58.115Z",[100,157,210,257,270],{"id":101,"documentId":102,"title":103,"slug":104,"excerpt":105,"publishedAt":106,"updatedAt":106,"date":107,"cover":108,"category":145,"author":152},15,"w3pu6r8bdd5q1rpkyj7im93o","Поставки под 11.11: как рассчитать запас по скорости продаж","postavki-pod-11-11","Распродажа 11.11 даёт кратный рост спроса на несколько дней, а поставка на склад маркетплейса занимает одну-две недели. Показываем, как рассчитать объём и дату поставки, чтобы не остаться без товара в пик и не перегрузить склад после акции.","2026-09-21T07:00:00.000Z","2026-09-21",{"id":4,"documentId":109,"name":110,"alternativeText":103,"caption":103,"focalPoint":16,"width":17,"height":111,"formats":112,"hash":141,"ext":23,"mime":24,"size":142,"url":143,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":144,"updatedAt":144,"publishedAt":144},"tpv2rw466rwdt8hpoutasfy9","blog-a05.png",920,{"thumbnail":113,"medium":120,"small":127,"large":134},{"name":114,"hash":115,"ext":23,"mime":24,"path":16,"width":25,"height":116,"size":117,"sizeInBytes":118,"url":119},"thumbnail_blog-a05.png","thumbnail_blog_a05_2eff978301",141,14.77,14766,"\u002Fuploads\u002Fthumbnail_blog_a05_2eff978301.png",{"name":121,"hash":122,"ext":23,"mime":24,"path":16,"width":49,"height":123,"size":124,"sizeInBytes":125,"url":126},"medium_blog-a05.png","medium_blog_a05_2eff978301",431,74.3,74301,"\u002Fuploads\u002Fmedium_blog_a05_2eff978301.png",{"name":128,"hash":129,"ext":23,"mime":24,"path":16,"width":33,"height":130,"size":131,"sizeInBytes":132,"url":133},"small_blog-a05.png","small_blog_a05_2eff978301",288,41.98,41984,"\u002Fuploads\u002Fsmall_blog_a05_2eff978301.png",{"name":135,"hash":136,"ext":23,"mime":24,"path":16,"width":41,"height":137,"size":138,"sizeInBytes":139,"url":140},"large_blog-a05.png","large_blog_a05_2eff978301",575,111.66,111658,"\u002Fuploads\u002Flarge_blog_a05_2eff978301.png","blog_a05_2eff978301",26.86,"\u002Fuploads\u002Fblog_a05_2eff978301.png","2026-10-21T07:42:51.010Z",{"id":146,"documentId":147,"name":148,"slug":149,"createdAt":150,"updatedAt":150,"publishedAt":151},2,"t37xwye3zlckyd10etnsmnjc","Склад","sklad","2026-10-21T07:42:49.506Z","2026-10-21T07:42:49.505Z",{"id":60,"documentId":69,"name":70,"createdAt":71,"updatedAt":72,"publishedAt":73,"photo":153},{"id":75,"documentId":76,"name":77,"alternativeText":16,"caption":16,"focalPoint":16,"width":78,"height":78,"formats":154,"hash":95,"ext":83,"mime":84,"size":96,"url":97,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":98,"updatedAt":98,"publishedAt":98},{"thumbnail":155,"small":156},{"name":81,"hash":82,"ext":83,"mime":84,"path":16,"width":85,"height":85,"size":86,"sizeInBytes":87,"url":88},{"name":90,"hash":91,"ext":83,"mime":84,"path":16,"width":33,"height":33,"size":92,"sizeInBytes":93,"url":94},{"id":75,"documentId":158,"title":159,"slug":160,"excerpt":161,"publishedAt":162,"updatedAt":162,"date":163,"cover":164,"category":198,"author":205},"rihgqur205c30jxr34dnavvy","Wildberries и Ozon в одном P&L: как сделать отчёты площадок сопоставимыми","wildberries-i-ozon-v-odnom-pnl","У площадок разные отчёты, разная терминология и разный момент признания операций. 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