[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-wildberries-i-ozon-v-odnom-pnl":3,"blog-more":100},{"id":4,"documentId":5,"title":6,"slug":7,"excerpt":8,"bodySetka":9,"createdAt":10,"updatedAt":10,"publishedAt":10,"date":11,"cover":12,"category":60,"seo":67,"author":69},14,"rihgqur205c30jxr34dnavvy","Wildberries и Ozon в одном P&L: как сделать отчёты площадок сопоставимыми","wildberries-i-ozon-v-odnom-pnl","У площадок разные отчёты, разная терминология и разный момент признания операций. Без приведения к единой структуре невозможно ответить на простой вопрос: на какой площадке магазин зарабатывает больше.","\u003Cdiv data-ui-id=\"post\" data-reset-type=\"class\" data-editor-version=\"3.2.5\" class=\"stk-post stk-layout_12col_31888 stk-theme_40157\" data-layout-type=\"limited\" data-stk=\"{"images":[{"id":"9"},{"id":"10"},{"id":"11"}]}\">\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Почему цифры площадок нельзя просто сложить\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Разная структура отчётов. Wildberries формирует еженедельный отчёт о реализации, Ozon — отчёт о начислениях с детализацией по операциям. Статьи удержаний называются и группируются по-разному.\u003C\u002Fli>\u003Cli>Разная база комиссии и логистики: тарифы зависят от схемы работы, объёма, склада и локализации, и меняются в разные даты.\u003C\u002Fli>\u003Cli>Разный момент признания: заказ, выкуп, начисление и выплата приходятся на разные дни.\u003C\u002Fli>\u003Cli>Разные рекламные кабинеты и модели оплаты рекламы.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Единая структура управленческого P&L\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cdiv class=\"stk-table-wrap\">\u003Ctable class=\"stk-reset stk-table\" data-ce-tag=\"table\">\u003Ctbody>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Строка P&L\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Wildberries\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Ozon\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Выручка\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Продажи по цене реализации за вычетом возвратов\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Начисления за продажи за вычетом возвратов\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Комиссия\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Вознаграждение площадки\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Вознаграждение за продажу, эквайринг\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Логистика\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Прямая и обратная логистика\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Доставка, обработка, последняя миля\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Хранение и приёмка\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Хранение, платная приёмка\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Размещение, обработка поставки\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Реклама\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Рекламный кабинет WB\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Рекламный кабинет Ozon\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Себестоимость\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Из учёта продавца\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Из учёта продавца\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Ключевое правило — признавать выручку и затраты по одной логике для обеих площадок: по дате продажи, а не по дате выплаты. Тогда маржа по площадкам сопоставима, а выплаты отражаются отдельно в движении денег.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Пример: один ассортимент на двух площадках\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"a04.png\" data-image-id=\"9\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_a04_ee6292d1a3.png\" width=\"1600\" height=\"920\" alt=\"Рис. 1. Сравнение площадок за месяц, тыс. ₽\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Рис. 1. Сравнение площадок за месяц, тыс. ₽\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Маржинальность на Wildberries — 15,0%, на Ozon — 18,0%. При этом расходы на рекламу в долях выручки одинаковы (12% и 10%), а основная разница — в логистике и хранении: 16,0% против 13,0%. Вывод для этого магазина — не перераспределять рекламный бюджет, а разбираться с локализацией поставок на WB.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Метрики для сравнения площадок\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Маржинальная прибыль в рублях и в % от выручки.\u003C\u002Fli>\u003Cli>Логистика и хранение в % от выручки.\u003C\u002Fli>\u003Cli>ДРР и доля рекламных продаж.\u003C\u002Fli>\u003Cli>Процент выкупа и доля возвратов.\u003C\u002Fli>\u003Cli>Оборачиваемость запаса по каждой площадке.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"d06.webp\" data-image-id=\"10\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_d06_db5096cd15.webp\" width=\"1600\" height=\"900\" alt=\"Здоровье бизнеса на Ozon: те же показатели и тот же формат, что на Wildberries, площадка переключается одной кнопкой\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Weekler → Здоровье бизнеса на Ozon: те же показатели и тот же формат, что на Wildberries, площадка переключается одной кнопкой\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"d03.webp\" data-image-id=\"11\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_d03_5b07e1a6df.webp\" width=\"1600\" height=\"900\" alt=\"структура продаж по категориям и менеджерам\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Weekler → структура продаж по категориям и менеджерам\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Проверьте свой магазин\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Признаёте ли вы выручку обеих площадок по одной логике?\u003C\u002Fli>\u003Cli>Можете ли вы назвать маржинальность каждой площадки в процентах?\u003C\u002Fli>\u003Cli>Сравниваете ли вы логистику и хранение в % от выручки?\u003C\u002Fli>\u003Cli>Видите ли вы обе площадки в одном отчёте без ручного сведения?\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Как это решается в Weekler\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Единый формат данных для Wildberries и Ozon: заказы, остатки, финансы, реклама.\u003C\u002Fli>\u003Cli>Дашборд с выручкой, возвратами и затратами по обеим площадкам.\u003C\u002Fli>\u003Cli>Сравнение площадок по продажам, категориям и SKU.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">\u003Cb>\u003Ca href=\"https:\u002F\u002Fapp.weekler.ru\u002Fauth\u002Fsign-up?utm_source=blog&utm_medium=article&utm_campaign=case04\">Попробовать неделю с полным доступом за 1 ₽ →\u003C\u002Fa>\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Или запросите бесплатный аудит магазина — посмотрим магазин по открытым данным и покажем, что Weekler посчитает по нему.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset wk-note\">\u003Ci>\u003Ci>Цифры в материале — условный пример на основе типичных показателей магазинов; тарифы площадок указаны на дату подготовки статьи и могут измениться.\u003C\u002Fi>\u003C\u002Fi>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>","2026-09-17T07:00:00.000Z","2026-09-17",{"id":13,"documentId":14,"name":15,"alternativeText":6,"caption":6,"focalPoint":16,"width":17,"height":18,"formats":19,"hash":54,"ext":23,"mime":24,"size":55,"url":56,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":58,"updatedAt":58,"publishedAt":59},9,"q934vipwv8ipq22ypf244ra6","blog-a04.png",null,1600,920,{"thumbnail":20,"medium":30,"small":38,"large":46},{"name":21,"hash":22,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":27,"sizeInBytes":28,"url":29},"thumbnail_blog-a04.png","thumbnail_blog_a04_ee6292d1a3",".png","image\u002Fpng",245,141,11.48,11480,"\u002Fuploads\u002Fthumbnail_blog_a04_ee6292d1a3.png",{"name":31,"hash":32,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":35,"sizeInBytes":36,"url":37},"medium_blog-a04.png","medium_blog_a04_ee6292d1a3",750,431,56.9,56903,"\u002Fuploads\u002Fmedium_blog_a04_ee6292d1a3.png",{"name":39,"hash":40,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":43,"sizeInBytes":44,"url":45},"small_blog-a04.png","small_blog_a04_ee6292d1a3",500,288,31.33,31327,"\u002Fuploads\u002Fsmall_blog_a04_ee6292d1a3.png",{"name":47,"hash":48,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":51,"sizeInBytes":52,"url":53},"large_blog-a04.png","large_blog_a04_ee6292d1a3",1000,575,86.99,86985,"\u002Fuploads\u002Flarge_blog_a04_ee6292d1a3.png","blog_a04_ee6292d1a3",22.4,"\u002Fuploads\u002Fblog_a04_ee6292d1a3.png","local","2026-10-21T07:42:49.827Z","2026-10-21T07:42:49.828Z",{"id":61,"documentId":62,"name":63,"slug":64,"createdAt":65,"updatedAt":65,"publishedAt":66},3,"nsjv9n4tp67pl3nvnti6z1i1","WB и Ozon","wb-i-ozon","2026-10-21T07:42:50.550Z","2026-10-21T07:42:50.549Z",{"id":4,"metaTitle":6,"metaDescription":68},"У площадок разные отчёты, разная терминология и разный момент признания операций. Без приведения к единой структуре невозможно ответить на простой вопрос: на…",{"id":70,"documentId":71,"name":72,"createdAt":73,"updatedAt":74,"publishedAt":75,"photo":76},1,"rkzzcecldp20ssff5dsquitl","Борис Кузнецов","2026-10-21T08:34:38.741Z","2026-10-21T08:47:27.162Z","2026-10-21T08:47:27.153Z",{"id":4,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":80,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},"pspzzy4chw4blhzrtcbmalc0","photo_2019-08-05_14-04-25.jpg",640,{"thumbnail":81,"small":90},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},"thumbnail_photo_2019-08-05_14-04-25.jpg","thumbnail_photo_2019_08_05_14_04_25_6653da685e",".jpg","image\u002Fjpeg",156,3.91,3908,"\u002Fuploads\u002Fthumbnail_photo_2019_08_05_14_04_25_6653da685e.jpg",{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},"small_photo_2019-08-05_14-04-25.jpg","small_photo_2019_08_05_14_04_25_6653da685e",30.9,30896,"\u002Fuploads\u002Fsmall_photo_2019_08_05_14_04_25_6653da685e.jpg","photo_2019_08_05_14_04_25_6653da685e",51.26,"\u002Fuploads\u002Fphoto_2019_08_05_14_04_25_6653da685e.jpg","2026-10-21T08:38:58.115Z",[101,154,167,214,270],{"id":102,"documentId":103,"title":104,"slug":105,"excerpt":106,"publishedAt":107,"updatedAt":107,"date":108,"cover":109,"category":142,"author":149},15,"w3pu6r8bdd5q1rpkyj7im93o","Поставки под 11.11: как рассчитать запас по скорости продаж","postavki-pod-11-11","Распродажа 11.11 даёт кратный рост спроса на несколько дней, а поставка на склад маркетплейса занимает одну-две недели. Показываем, как рассчитать объём и дату поставки, чтобы не остаться без товара в пик и не перегрузить склад после акции.","2026-09-21T07:00:00.000Z","2026-09-21",{"id":110,"documentId":111,"name":112,"alternativeText":104,"caption":104,"focalPoint":16,"width":17,"height":18,"formats":113,"hash":138,"ext":23,"mime":24,"size":139,"url":140,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":141,"updatedAt":141,"publishedAt":141},12,"tpv2rw466rwdt8hpoutasfy9","blog-a05.png",{"thumbnail":114,"medium":120,"small":126,"large":132},{"name":115,"hash":116,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":117,"sizeInBytes":118,"url":119},"thumbnail_blog-a05.png","thumbnail_blog_a05_2eff978301",14.77,14766,"\u002Fuploads\u002Fthumbnail_blog_a05_2eff978301.png",{"name":121,"hash":122,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":123,"sizeInBytes":124,"url":125},"medium_blog-a05.png","medium_blog_a05_2eff978301",74.3,74301,"\u002Fuploads\u002Fmedium_blog_a05_2eff978301.png",{"name":127,"hash":128,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":129,"sizeInBytes":130,"url":131},"small_blog-a05.png","small_blog_a05_2eff978301",41.98,41984,"\u002Fuploads\u002Fsmall_blog_a05_2eff978301.png",{"name":133,"hash":134,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":135,"sizeInBytes":136,"url":137},"large_blog-a05.png","large_blog_a05_2eff978301",111.66,111658,"\u002Fuploads\u002Flarge_blog_a05_2eff978301.png","blog_a05_2eff978301",26.86,"\u002Fuploads\u002Fblog_a05_2eff978301.png","2026-10-21T07:42:51.010Z",{"id":143,"documentId":144,"name":145,"slug":146,"createdAt":147,"updatedAt":147,"publishedAt":148},2,"t37xwye3zlckyd10etnsmnjc","Склад","sklad","2026-10-21T07:42:49.506Z","2026-10-21T07:42:49.505Z",{"id":70,"documentId":71,"name":72,"createdAt":73,"updatedAt":74,"publishedAt":75,"photo":150},{"id":4,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":151,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":152,"small":153},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":4,"documentId":5,"title":6,"slug":7,"excerpt":8,"publishedAt":10,"updatedAt":10,"date":11,"cover":155,"category":161,"author":162},{"id":13,"documentId":14,"name":15,"alternativeText":6,"caption":6,"focalPoint":16,"width":17,"height":18,"formats":156,"hash":54,"ext":23,"mime":24,"size":55,"url":56,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":58,"updatedAt":58,"publishedAt":59},{"thumbnail":157,"medium":158,"small":159,"large":160},{"name":21,"hash":22,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":27,"sizeInBytes":28,"url":29},{"name":31,"hash":32,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":35,"sizeInBytes":36,"url":37},{"name":39,"hash":40,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":43,"sizeInBytes":44,"url":45},{"name":47,"hash":48,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":51,"sizeInBytes":52,"url":53},{"id":61,"documentId":62,"name":63,"slug":64,"createdAt":65,"updatedAt":65,"publishedAt":66},{"id":70,"documentId":71,"name":72,"createdAt":73,"updatedAt":74,"publishedAt":75,"photo":163},{"id":4,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":164,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":165,"small":166},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":168,"documentId":169,"title":170,"slug":171,"excerpt":172,"publishedAt":173,"updatedAt":173,"date":174,"cover":175,"category":208,"author":209},13,"l2c4m4qct4necdgp004hy9wz","Оборачиваемость запаса: как медленные SKU съедают маржу","oborachivaemost-zapasa","SKU может быть прибыльным в момент продажи и убыточным с учётом времени, которое он провёл на складе. 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