[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-pribyl-est-deneg-net":3,"blog-more":100},{"id":4,"documentId":5,"title":6,"slug":7,"excerpt":8,"bodySetka":9,"createdAt":10,"updatedAt":10,"publishedAt":10,"date":11,"cover":12,"category":60,"seo":67,"author":69},11,"byslwp0uzqr9ia4begfq1phm","Прибыль есть, денег нет: как развести P&L и денежный поток селлера","pribyl-est-deneg-net","Магазин с выручкой 2 млн ₽ в месяц и чистой прибылью 125 тыс. ₽ закончил месяц с минусом 417 тыс. ₽ на расчётном счёте. Разбираем, откуда берётся разрыв между прибылью и деньгами и какие показатели нужно отслеживать, чтобы рост не превращался в кассовый разрыв.","\u003Cdiv data-ui-id=\"post\" data-reset-type=\"class\" data-editor-version=\"3.2.5\" class=\"stk-post stk-layout_12col_31888 stk-theme_40157\" data-layout-type=\"limited\" data-stk=\"{"images":[{"id":"2"},{"id":"3"},{"id":"4"}]}\">\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Прибыль и деньги — два разных отчёта\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Отчёт о прибылях и убытках (P&L) отвечает на вопрос, заработал ли бизнес. Отчёт о движении денежных средств (ДДС) — хватит ли денег, чтобы продолжать работать. У селлера маркетплейсов эти отчёты расходятся сильнее, чем в офлайн-рознице, по трём причинам.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Запасы. Закупка уходит со счёта сразу, а в себестоимость продаж попадает только проданная часть. Партия «под сезон» не уменьшает прибыль, но полностью уменьшает деньги.\u003C\u002Fli>\u003Cli>Лаг выплат маркетплейсов. Деньги за продажи поступают по графику выплат площадки, а не в день заказа. При росте продаж задолженность площадки перед продавцом растёт, и часть выручки «зависает» в расчётах.\u003C\u002Fli>\u003Cli>Платежи вне P&L: возврат тела кредита, предоплаты поставщикам, покупка оборудования. Они уменьшают остаток на счёте, но не являются расходом периода.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Кейс: магазин товаров для дома, WB + Ozon\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Выручка за сентябрь — 2,0 млн ₽, чистая прибыль после всех удержаний, рекламы и налога — 125 тыс. ₽ (6,2%). Под осенний сезон закуплено товара на 1,3 млн ₽ при себестоимости проданного 768 тыс. ₽: запас вырос на 532 тыс. ₽. Рост продаж увеличил сумму, ожидающую выплаты от площадок, на 90 тыс. ₽. Часть закупки поставщик дал с отсрочкой — плюс 80 тыс. ₽.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"a01.png\" data-image-id=\"2\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_a01_682dfecd9f.png\" width=\"1600\" height=\"920\" alt=\"Рис. 1. Мост от прибыли к изменению денег за месяц, тыс. ₽\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Рис. 1. Мост от прибыли к изменению денег за месяц, тыс. ₽\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cdiv class=\"stk-table-wrap\">\u003Ctable class=\"stk-reset stk-table\" data-ce-tag=\"table\">\u003Ctbody>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Показатель\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Сумма, тыс. ₽\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Где отражается\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Чистая прибыль\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">+125\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">P&L\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Прирост товарного запаса\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">−532\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Баланс \u002F ДДС\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Рост задолженности маркетплейсов\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">−90\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Баланс \u002F ДДС\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Отсрочка платежа поставщику\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">+80\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Баланс \u002F ДДС\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">Изменение остатка денег\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">−417\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">ДДС\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Какие показатели держать под контролем\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Запас в днях продаж по каждому SKU и по магазину в целом. Норматив задаётся от срока поставки и страхового запаса, а не от ожиданий сезона.\u003C\u002Fli>\u003Cli>Деньги в товаре — запас по себестоимости на складах маркетплейсов, в пути и на своём складе.\u003C\u002Fli>\u003Cli>Задолженность площадок: сумма начисленных, но не выплаченных средств. Её рост при росте продаж нормален, но должен быть заложен в план.\u003C\u002Fli>\u003Cli>Финансовый цикл: дни оборота запаса плюс дни ожидания выплаты минус дни отсрочки поставщику. Чем он длиннее, тем больше оборотного капитала требует каждый рубль роста.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cblockquote class=\"stk-reset\">\u003Cb>Финансовый цикл = оборот запаса (дни) + срок выплаты МП (дни) − отсрочка поставщику (дни)\u003C\u002Fb>\u003C\u002Fblockquote>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">В примере оборот запаса — 51 день, ожидание выплат — около 10 дней, отсрочка поставщику — 14 дней. Финансовый цикл 47 дней означает, что каждый дополнительный миллион выручки в месяц требует около 600 тыс. ₽ оборотных средств: столько стоит по себестоимости товар, проходящий через цикл.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"d01.webp\" data-image-id=\"3\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_d01_351e66e7a9.webp\" width=\"1600\" height=\"900\" alt=\"Здоровье бизнеса: выручка, заказы, возвраты и расходы площадки за месяц на одном экране\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Weekler → Здоровье бизнеса: выручка, заказы, возвраты и расходы площадки за месяц на одном экране\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"d17.webp\" data-image-id=\"4\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_d17_f5cf98a006.webp\" width=\"1600\" height=\"900\" alt=\"Склады: остатки по каждому артикулу в штуках и в деньгах\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Weekler → Склады: остатки по каждому артикулу в штуках и в деньгах\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Что изменилось в работе магазина\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Закупки утверждаются по запасу в днях: не более 45 дней для группы A и 60 дней для B.\u003C\u002Fli>\u003Cli>Сезонная закупка разбита на две поставки с интервалом три недели.\u003C\u002Fli>\u003Cli>Раз в неделю финансист сверяет P&L из Weekler с фактическим движением денег и планом выплат.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Через два месяца при той же выручке прирост запаса снизился до 60–80 тыс. ₽ в месяц, и кассовые разрывы прекратились без привлечения заёмных средств.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Проверьте свой магазин\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Знаете ли вы сумму денег, замороженную в товаре, на сегодня?\u003C\u002Fli>\u003Cli>Считаете ли вы запас в днях продаж по SKU, а не в штуках?\u003C\u002Fli>\u003Cli>Заложен ли в план закупок рост задолженности площадок при росте продаж?\u003C\u002Fli>\u003Cli>Сверяете ли вы прибыль и движение денег хотя бы раз в месяц?\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Как это решается в Weekler\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Единый дашборд WB и Ozon: выручка, заказы, возвраты и затраты в одном формате данных.\u003C\u002Fli>\u003Cli>Финансы: структура доходов и расходов, валовая прибыль, юнит-экономика по SKU.\u003C\u002Fli>\u003Cli>Склады: остатки с себестоимостью, ABC-анализ и расчёт плана поставки.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">\u003Cb>\u003Ca href=\"https:\u002F\u002Fapp.weekler.ru\u002Fauth\u002Fsign-up?utm_source=blog&utm_medium=article&utm_campaign=case01\">Попробовать неделю с полным доступом за 1 ₽ →\u003C\u002Fa>\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Или запросите бесплатный аудит магазина — посмотрим магазин по открытым данным и покажем, что Weekler посчитает по нему.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset wk-note\">\u003Ci>\u003Ci>Цифры в материале — условный пример на основе типичных показателей магазинов; тарифы площадок указаны на дату подготовки статьи и могут измениться.\u003C\u002Fi>\u003C\u002Fi>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>","2026-09-07T07:00:00.000Z","2026-09-07",{"id":13,"documentId":14,"name":15,"alternativeText":6,"caption":6,"focalPoint":16,"width":17,"height":18,"formats":19,"hash":54,"ext":23,"mime":24,"size":55,"url":56,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":58,"updatedAt":58,"publishedAt":59},2,"m89hjvbdhck16x622y70tpoc","blog-a01.png",null,1600,920,{"thumbnail":20,"medium":30,"small":38,"large":46},{"name":21,"hash":22,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":27,"sizeInBytes":28,"url":29},"thumbnail_blog-a01.png","thumbnail_blog_a01_682dfecd9f",".png","image\u002Fpng",245,141,10.3,10295,"\u002Fuploads\u002Fthumbnail_blog_a01_682dfecd9f.png",{"name":31,"hash":32,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":35,"sizeInBytes":36,"url":37},"medium_blog-a01.png","medium_blog_a01_682dfecd9f",750,431,52.85,52849,"\u002Fuploads\u002Fmedium_blog_a01_682dfecd9f.png",{"name":39,"hash":40,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":43,"sizeInBytes":44,"url":45},"small_blog-a01.png","small_blog_a01_682dfecd9f",500,288,29.01,29007,"\u002Fuploads\u002Fsmall_blog_a01_682dfecd9f.png",{"name":47,"hash":48,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":51,"sizeInBytes":52,"url":53},"large_blog-a01.png","large_blog_a01_682dfecd9f",1000,575,80,80004,"\u002Fuploads\u002Flarge_blog_a01_682dfecd9f.png","blog_a01_682dfecd9f",20.83,"\u002Fuploads\u002Fblog_a01_682dfecd9f.png","local","2026-10-21T07:42:47.271Z","2026-10-21T07:42:47.273Z",{"id":61,"documentId":62,"name":63,"slug":64,"createdAt":65,"updatedAt":65,"publishedAt":66},1,"vw32gh7az60hrybp1h211xi9","Финансы","finansy","2026-10-21T07:42:48.099Z","2026-10-21T07:42:48.091Z",{"id":4,"metaTitle":6,"metaDescription":68},"Магазин с выручкой 2 млн ₽ в месяц и чистой прибылью 125 тыс. ₽ закончил месяц с минусом 417 тыс. ₽ на расчётном счёте.",{"id":61,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":75},"rkzzcecldp20ssff5dsquitl","Борис Кузнецов","2026-10-21T08:34:38.741Z","2026-10-21T08:47:27.162Z","2026-10-21T08:47:27.153Z",{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":80,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},14,"pspzzy4chw4blhzrtcbmalc0","photo_2019-08-05_14-04-25.jpg",640,{"thumbnail":81,"small":90},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},"thumbnail_photo_2019-08-05_14-04-25.jpg","thumbnail_photo_2019_08_05_14_04_25_6653da685e",".jpg","image\u002Fjpeg",156,3.91,3908,"\u002Fuploads\u002Fthumbnail_photo_2019_08_05_14_04_25_6653da685e.jpg",{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},"small_photo_2019-08-05_14-04-25.jpg","small_photo_2019_08_05_14_04_25_6653da685e",30.9,30896,"\u002Fuploads\u002Fsmall_photo_2019_08_05_14_04_25_6653da685e.jpg","photo_2019_08_05_14_04_25_6653da685e",51.26,"\u002Fuploads\u002Fphoto_2019_08_05_14_04_25_6653da685e.jpg","2026-10-21T08:38:58.115Z",[101,153,206,253,304],{"id":102,"documentId":103,"title":104,"slug":105,"excerpt":106,"publishedAt":107,"updatedAt":107,"date":108,"cover":109,"category":142,"author":148},15,"w3pu6r8bdd5q1rpkyj7im93o","Поставки под 11.11: как рассчитать запас по скорости продаж","postavki-pod-11-11","Распродажа 11.11 даёт кратный рост спроса на несколько дней, а поставка на склад маркетплейса занимает одну-две недели. Показываем, как рассчитать объём и дату поставки, чтобы не остаться без товара в пик и не перегрузить склад после акции.","2026-09-21T07:00:00.000Z","2026-09-21",{"id":110,"documentId":111,"name":112,"alternativeText":104,"caption":104,"focalPoint":16,"width":17,"height":18,"formats":113,"hash":138,"ext":23,"mime":24,"size":139,"url":140,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":141,"updatedAt":141,"publishedAt":141},12,"tpv2rw466rwdt8hpoutasfy9","blog-a05.png",{"thumbnail":114,"medium":120,"small":126,"large":132},{"name":115,"hash":116,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":117,"sizeInBytes":118,"url":119},"thumbnail_blog-a05.png","thumbnail_blog_a05_2eff978301",14.77,14766,"\u002Fuploads\u002Fthumbnail_blog_a05_2eff978301.png",{"name":121,"hash":122,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":123,"sizeInBytes":124,"url":125},"medium_blog-a05.png","medium_blog_a05_2eff978301",74.3,74301,"\u002Fuploads\u002Fmedium_blog_a05_2eff978301.png",{"name":127,"hash":128,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":129,"sizeInBytes":130,"url":131},"small_blog-a05.png","small_blog_a05_2eff978301",41.98,41984,"\u002Fuploads\u002Fsmall_blog_a05_2eff978301.png",{"name":133,"hash":134,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":135,"sizeInBytes":136,"url":137},"large_blog-a05.png","large_blog_a05_2eff978301",111.66,111658,"\u002Fuploads\u002Flarge_blog_a05_2eff978301.png","blog_a05_2eff978301",26.86,"\u002Fuploads\u002Fblog_a05_2eff978301.png","2026-10-21T07:42:51.010Z",{"id":13,"documentId":143,"name":144,"slug":145,"createdAt":146,"updatedAt":146,"publishedAt":147},"t37xwye3zlckyd10etnsmnjc","Склад","sklad","2026-10-21T07:42:49.506Z","2026-10-21T07:42:49.505Z",{"id":61,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":149},{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":150,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":151,"small":152},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":76,"documentId":154,"title":155,"slug":156,"excerpt":157,"publishedAt":158,"updatedAt":158,"date":159,"cover":160,"category":194,"author":201},"rihgqur205c30jxr34dnavvy","Wildberries и Ozon в одном P&L: как сделать отчёты площадок сопоставимыми","wildberries-i-ozon-v-odnom-pnl","У площадок разные отчёты, разная терминология и разный момент признания операций. 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