[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-postavki-pod-11-11":3,"blog-more":100},{"id":4,"documentId":5,"title":6,"slug":7,"excerpt":8,"bodySetka":9,"createdAt":10,"updatedAt":10,"publishedAt":10,"date":11,"cover":12,"category":59,"seo":66,"author":68},15,"w3pu6r8bdd5q1rpkyj7im93o","Поставки под 11.11: как рассчитать запас по скорости продаж","postavki-pod-11-11","Распродажа 11.11 даёт кратный рост спроса на несколько дней, а поставка на склад маркетплейса занимает одну-две недели. Показываем, как рассчитать объём и дату поставки, чтобы не остаться без товара в пик и не перегрузить склад после акции.","\u003Cdiv data-ui-id=\"post\" data-reset-type=\"class\" data-editor-version=\"3.2.5\" class=\"stk-post stk-layout_12col_31888 stk-theme_40157\" data-layout-type=\"limited\" data-stk=\"{"images":[{"id":"12"},{"id":"13"}]}\">\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Исходные данные для расчёта\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Базовая скорость продаж SKU в штуках в сутки за последние 4 недели, без дней с нулевым остатком.\u003C\u002Fli>\u003Cli>Ожидаемый коэффициент роста спроса в дни акции — по данным прошлых акций по этому SKU или категории.\u003C\u002Fli>\u003Cli>Срок поставки: производство или закупка, доставка, приёмка на складе площадки.\u003C\u002Fli>\u003Cli>Страховой запас в днях — на случай задержки приёмки или превышения прогноза.\u003C\u002Fli>\u003Cli>Текущий остаток и товар в пути по каждому складу.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cblockquote class=\"stk-reset\">\u003Cb>Потребность = базовая скорость × (дни до акции + страховые дни) + скорость в акцию × дни акции − остаток − товар в пути\u003C\u002Fb>\u003C\u002Fblockquote>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Пример расчёта\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Остаток на 1 октября — 1 500 шт., базовая скорость — 30 шт.\u002Fсутки. В дни акции 8–12 ноября ожидается рост до 90 шт.\u002Fсутки на основе прошлогодней распродажи. Срок поставки до доступности к продаже — 10–14 дней.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"a05.png\" data-image-id=\"12\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_a05_2eff978301.png\" width=\"1600\" height=\"920\" alt=\"Рис. 1. Прогноз остатков с поставкой и без неё\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Рис. 1. Прогноз остатков с поставкой и без неё\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Без поставки товар заканчивается 11 ноября: магазин теряет продажи в самые сильные дни и позиции в поиске после акции. Поставка 1 200 шт., доступная к продаже 25 октября, закрывает акцию и оставляет запас чуть больше чем на месяц после неё — в пределах норматива 45 дней.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Распределение поставки по складам\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Объём поставки — только половина решения. На Wildberries стоимость логистики зависит от индекса локализации — доли заказов, исполненных со складов того же региона, что и покупатель; индекс считается по скользящему окну в 13 недель. На Ozon скорость доставки и её стоимость также зависят от того, насколько близко товар к покупателю. Поэтому поставку под акцию стоит распределять пропорционально географии заказов, а не везти целиком на один склад.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Типичные ошибки\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Расчёт по средней скорости с днями, когда товара не было в наличии: скорость занижается.\u003C\u002Fli>\u003Cli>Поставка «в последний момент» без учёта загрузки приёмки перед распродажами.\u003C\u002Fli>\u003Cli>Одинаковый коэффициент роста для всех SKU вместо расчёта по истории каждого.\u003C\u002Fli>\u003Cli>Отсутствие плана на остатки после акции.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"d18.webp\" data-image-id=\"13\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_d18_eb4c6a9f86.webp\" width=\"1600\" height=\"900\" alt=\"Склады: остатки по складам площадки — основа расчёта потребности и плана поставки\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Weekler → Склады: остатки по складам площадки — основа расчёта потребности и плана поставки\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Проверьте свой магазин\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Посчитана ли скорость продаж без дней с нулевым остатком?\u003C\u002Fli>\u003Cli>Известен ли коэффициент роста спроса в акцию по каждому ключевому SKU?\u003C\u002Fli>\u003Cli>Учтён ли срок приёмки на складе площадки в сезон?\u003C\u002Fli>\u003Cli>Распределена ли поставка по регионам спроса?\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Как это решается в Weekler\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Расчёт потребности и плана поставки по скорости продаж каждого SKU.\u003C\u002Fli>\u003Cli>Остатки по складам площадок и товар в пути в одном разделе.\u003C\u002Fli>\u003Cli>История продаж прошлых акций для расчёта коэффициента роста.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">\u003Cb>\u003Ca href=\"https:\u002F\u002Fapp.weekler.ru\u002Fauth\u002Fsign-up?utm_source=blog&utm_medium=article&utm_campaign=case05\">Попробовать неделю с полным доступом за 1 ₽ →\u003C\u002Fa>\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Или запросите бесплатный аудит магазина — посмотрим магазин по открытым данным и покажем, что Weekler посчитает по нему.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset wk-note\">\u003Ci>\u003Ci>Цифры в материале — условный пример на основе типичных показателей магазинов; тарифы площадок указаны на дату подготовки статьи и могут измениться.\u003C\u002Fi>\u003C\u002Fi>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>","2026-09-21T07:00:00.000Z","2026-09-21",{"id":13,"documentId":14,"name":15,"alternativeText":6,"caption":6,"focalPoint":16,"width":17,"height":18,"formats":19,"hash":54,"ext":23,"mime":24,"size":55,"url":56,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":58,"updatedAt":58,"publishedAt":58},12,"tpv2rw466rwdt8hpoutasfy9","blog-a05.png",null,1600,920,{"thumbnail":20,"medium":30,"small":38,"large":46},{"name":21,"hash":22,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":27,"sizeInBytes":28,"url":29},"thumbnail_blog-a05.png","thumbnail_blog_a05_2eff978301",".png","image\u002Fpng",245,141,14.77,14766,"\u002Fuploads\u002Fthumbnail_blog_a05_2eff978301.png",{"name":31,"hash":32,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":35,"sizeInBytes":36,"url":37},"medium_blog-a05.png","medium_blog_a05_2eff978301",750,431,74.3,74301,"\u002Fuploads\u002Fmedium_blog_a05_2eff978301.png",{"name":39,"hash":40,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":43,"sizeInBytes":44,"url":45},"small_blog-a05.png","small_blog_a05_2eff978301",500,288,41.98,41984,"\u002Fuploads\u002Fsmall_blog_a05_2eff978301.png",{"name":47,"hash":48,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":51,"sizeInBytes":52,"url":53},"large_blog-a05.png","large_blog_a05_2eff978301",1000,575,111.66,111658,"\u002Fuploads\u002Flarge_blog_a05_2eff978301.png","blog_a05_2eff978301",26.86,"\u002Fuploads\u002Fblog_a05_2eff978301.png","local","2026-10-21T07:42:51.010Z",{"id":60,"documentId":61,"name":62,"slug":63,"createdAt":64,"updatedAt":64,"publishedAt":65},2,"t37xwye3zlckyd10etnsmnjc","Склад","sklad","2026-10-21T07:42:49.506Z","2026-10-21T07:42:49.505Z",{"id":4,"metaTitle":6,"metaDescription":67},"Распродажа 11.11 даёт кратный рост спроса на несколько дней, а поставка на склад маркетплейса занимает одну-две недели.",{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":75},1,"rkzzcecldp20ssff5dsquitl","Борис Кузнецов","2026-10-21T08:34:38.741Z","2026-10-21T08:47:27.162Z","2026-10-21T08:47:27.153Z",{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":80,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},14,"pspzzy4chw4blhzrtcbmalc0","photo_2019-08-05_14-04-25.jpg",640,{"thumbnail":81,"small":90},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},"thumbnail_photo_2019-08-05_14-04-25.jpg","thumbnail_photo_2019_08_05_14_04_25_6653da685e",".jpg","image\u002Fjpeg",156,3.91,3908,"\u002Fuploads\u002Fthumbnail_photo_2019_08_05_14_04_25_6653da685e.jpg",{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},"small_photo_2019-08-05_14-04-25.jpg","small_photo_2019_08_05_14_04_25_6653da685e",30.9,30896,"\u002Fuploads\u002Fsmall_photo_2019_08_05_14_04_25_6653da685e.jpg","photo_2019_08_05_14_04_25_6653da685e",51.26,"\u002Fuploads\u002Fphoto_2019_08_05_14_04_25_6653da685e.jpg","2026-10-21T08:38:58.115Z",[101,114,167,214,270],{"id":4,"documentId":5,"title":6,"slug":7,"excerpt":8,"publishedAt":10,"updatedAt":10,"date":11,"cover":102,"category":108,"author":109},{"id":13,"documentId":14,"name":15,"alternativeText":6,"caption":6,"focalPoint":16,"width":17,"height":18,"formats":103,"hash":54,"ext":23,"mime":24,"size":55,"url":56,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":58,"updatedAt":58,"publishedAt":58},{"thumbnail":104,"medium":105,"small":106,"large":107},{"name":21,"hash":22,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":27,"sizeInBytes":28,"url":29},{"name":31,"hash":32,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":35,"sizeInBytes":36,"url":37},{"name":39,"hash":40,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":43,"sizeInBytes":44,"url":45},{"name":47,"hash":48,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":51,"sizeInBytes":52,"url":53},{"id":60,"documentId":61,"name":62,"slug":63,"createdAt":64,"updatedAt":64,"publishedAt":65},{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":110},{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":111,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":112,"small":113},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":76,"documentId":115,"title":116,"slug":117,"excerpt":118,"publishedAt":119,"updatedAt":119,"date":120,"cover":121,"category":155,"author":162},"rihgqur205c30jxr34dnavvy","Wildberries и Ozon в одном P&L: как сделать отчёты площадок сопоставимыми","wildberries-i-ozon-v-odnom-pnl","У площадок разные отчёты, разная терминология и разный момент признания операций. Без приведения к единой структуре невозможно ответить на простой вопрос: на какой площадке магазин зарабатывает больше.","2026-09-17T07:00:00.000Z","2026-09-17",{"id":122,"documentId":123,"name":124,"alternativeText":116,"caption":116,"focalPoint":16,"width":17,"height":18,"formats":125,"hash":150,"ext":23,"mime":24,"size":151,"url":152,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":153,"updatedAt":153,"publishedAt":154},9,"q934vipwv8ipq22ypf244ra6","blog-a04.png",{"thumbnail":126,"medium":132,"small":138,"large":144},{"name":127,"hash":128,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":129,"sizeInBytes":130,"url":131},"thumbnail_blog-a04.png","thumbnail_blog_a04_ee6292d1a3",11.48,11480,"\u002Fuploads\u002Fthumbnail_blog_a04_ee6292d1a3.png",{"name":133,"hash":134,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":135,"sizeInBytes":136,"url":137},"medium_blog-a04.png","medium_blog_a04_ee6292d1a3",56.9,56903,"\u002Fuploads\u002Fmedium_blog_a04_ee6292d1a3.png",{"name":139,"hash":140,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":141,"sizeInBytes":142,"url":143},"small_blog-a04.png","small_blog_a04_ee6292d1a3",31.33,31327,"\u002Fuploads\u002Fsmall_blog_a04_ee6292d1a3.png",{"name":145,"hash":146,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":147,"sizeInBytes":148,"url":149},"large_blog-a04.png","large_blog_a04_ee6292d1a3",86.99,86985,"\u002Fuploads\u002Flarge_blog_a04_ee6292d1a3.png","blog_a04_ee6292d1a3",22.4,"\u002Fuploads\u002Fblog_a04_ee6292d1a3.png","2026-10-21T07:42:49.827Z","2026-10-21T07:42:49.828Z",{"id":156,"documentId":157,"name":158,"slug":159,"createdAt":160,"updatedAt":160,"publishedAt":161},3,"nsjv9n4tp67pl3nvnti6z1i1","WB и Ozon","wb-i-ozon","2026-10-21T07:42:50.550Z","2026-10-21T07:42:50.549Z",{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":163},{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":164,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":165,"small":166},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":168,"documentId":169,"title":170,"slug":171,"excerpt":172,"publishedAt":173,"updatedAt":173,"date":174,"cover":175,"category":208,"author":209},13,"l2c4m4qct4necdgp004hy9wz","Оборачиваемость запаса: как медленные SKU съедают маржу","oborachivaemost-zapasa","SKU может быть прибыльным в момент продажи и убыточным с учётом времени, которое он провёл на складе. Показываем, как посчитать стоимость удержания запаса и при какой оборачиваемости товар перестаёт зарабатывать.","2026-09-14T07:00:00.000Z","2026-09-14",{"id":176,"documentId":177,"name":178,"alternativeText":170,"caption":170,"focalPoint":16,"width":17,"height":18,"formats":179,"hash":204,"ext":23,"mime":24,"size":205,"url":206,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":207,"updatedAt":207,"publishedAt":207},7,"z89nc4q6ywd8i54s8wc9ufvz","blog-a03.png",{"thumbnail":180,"medium":186,"small":192,"large":198},{"name":181,"hash":182,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":183,"sizeInBytes":184,"url":185},"thumbnail_blog-a03.png","thumbnail_blog_a03_0cb002483b",10.39,10390,"\u002Fuploads\u002Fthumbnail_blog_a03_0cb002483b.png",{"name":187,"hash":188,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":189,"sizeInBytes":190,"url":191},"medium_blog-a03.png","medium_blog_a03_0cb002483b",54.18,54176,"\u002Fuploads\u002Fmedium_blog_a03_0cb002483b.png",{"name":193,"hash":194,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":195,"sizeInBytes":196,"url":197},"small_blog-a03.png","small_blog_a03_0cb002483b",29.35,29351,"\u002Fuploads\u002Fsmall_blog_a03_0cb002483b.png",{"name":199,"hash":200,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":201,"sizeInBytes":202,"url":203},"large_blog-a03.png","large_blog_a03_0cb002483b",80.67,80672,"\u002Fuploads\u002Flarge_blog_a03_0cb002483b.png","blog_a03_0cb002483b",21.72,"\u002Fuploads\u002Fblog_a03_0cb002483b.png","2026-10-21T07:42:49.153Z",{"id":60,"documentId":61,"name":62,"slug":63,"createdAt":64,"updatedAt":64,"publishedAt":65},{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":210},{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":211,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":212,"small":213},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":13,"documentId":215,"title":216,"slug":217,"excerpt":218,"publishedAt":219,"updatedAt":219,"date":220,"cover":221,"category":259,"author":265},"wr3oxckr447k71246mfumnaf","Юнит-экономика SKU: полная модель затрат на Wildberries и Ozon","yunit-ekonomika-sku","Упрощённая формула «цена минус закупка, комиссия и доставка» завышает маржу в разы. Собираем полную модель затрат на единицу товара и показываем, как она меняет решения по цене, рекламе и ассортименту.","2026-09-10T07:00:00.000Z","2026-09-10",{"id":222,"documentId":223,"name":224,"alternativeText":216,"caption":216,"focalPoint":16,"width":17,"height":225,"formats":226,"hash":255,"ext":23,"mime":24,"size":256,"url":257,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":258,"updatedAt":258,"publishedAt":258},5,"zhvezy2w3jsxkhjxfy1sxxyq","blog-a02.png",968,{"thumbnail":227,"small":234,"large":241,"medium":248},{"name":228,"hash":229,"ext":23,"mime":24,"path":16,"width":25,"height":230,"size":231,"sizeInBytes":232,"url":233},"thumbnail_blog-a02.png","thumbnail_blog_a02_5e621a7727",148,13.71,13713,"\u002Fuploads\u002Fthumbnail_blog_a02_5e621a7727.png",{"name":235,"hash":236,"ext":23,"mime":24,"path":16,"width":41,"height":237,"size":238,"sizeInBytes":239,"url":240},"small_blog-a02.png","small_blog_a02_5e621a7727",303,38.76,38761,"\u002Fuploads\u002Fsmall_blog_a02_5e621a7727.png",{"name":242,"hash":243,"ext":23,"mime":24,"path":16,"width":49,"height":244,"size":245,"sizeInBytes":246,"url":247},"large_blog-a02.png","large_blog_a02_5e621a7727",605,104.33,104326,"\u002Fuploads\u002Flarge_blog_a02_5e621a7727.png",{"name":249,"hash":250,"ext":23,"mime":24,"path":16,"width":33,"height":251,"size":252,"sizeInBytes":253,"url":254},"medium_blog-a02.png","medium_blog_a02_5e621a7727",454,69.63,69630,"\u002Fuploads\u002Fmedium_blog_a02_5e621a7727.png","blog_a02_5e621a7727",27.57,"\u002Fuploads\u002Fblog_a02_5e621a7727.png","2026-10-21T07:42:48.494Z",{"id":69,"documentId":260,"name":261,"slug":262,"createdAt":263,"updatedAt":263,"publishedAt":264},"vw32gh7az60hrybp1h211xi9","Финансы","finansy","2026-10-21T07:42:48.099Z","2026-10-21T07:42:48.091Z",{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":266},{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":267,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":268,"small":269},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":271,"documentId":272,"title":273,"slug":274,"excerpt":275,"publishedAt":276,"updatedAt":276,"date":277,"cover":278,"category":311,"author":312},11,"byslwp0uzqr9ia4begfq1phm","Прибыль есть, денег нет: как развести P&L и денежный поток селлера","pribyl-est-deneg-net","Магазин с выручкой 2 млн ₽ в месяц и чистой прибылью 125 тыс. ₽ закончил месяц с минусом 417 тыс. ₽ на расчётном счёте. Разбираем, откуда берётся разрыв между прибылью и деньгами и какие показатели нужно отслеживать, чтобы рост не превращался в кассовый разрыв.","2026-09-07T07:00:00.000Z","2026-09-07",{"id":60,"documentId":279,"name":280,"alternativeText":273,"caption":273,"focalPoint":16,"width":17,"height":18,"formats":281,"hash":306,"ext":23,"mime":24,"size":307,"url":308,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":309,"updatedAt":309,"publishedAt":310},"m89hjvbdhck16x622y70tpoc","blog-a01.png",{"thumbnail":282,"medium":288,"small":294,"large":300},{"name":283,"hash":284,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":285,"sizeInBytes":286,"url":287},"thumbnail_blog-a01.png","thumbnail_blog_a01_682dfecd9f",10.3,10295,"\u002Fuploads\u002Fthumbnail_blog_a01_682dfecd9f.png",{"name":289,"hash":290,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":291,"sizeInBytes":292,"url":293},"medium_blog-a01.png","medium_blog_a01_682dfecd9f",52.85,52849,"\u002Fuploads\u002Fmedium_blog_a01_682dfecd9f.png",{"name":295,"hash":296,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":297,"sizeInBytes":298,"url":299},"small_blog-a01.png","small_blog_a01_682dfecd9f",29.01,29007,"\u002Fuploads\u002Fsmall_blog_a01_682dfecd9f.png",{"name":301,"hash":302,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":303,"sizeInBytes":304,"url":305},"large_blog-a01.png","large_blog_a01_682dfecd9f",80,80004,"\u002Fuploads\u002Flarge_blog_a01_682dfecd9f.png","blog_a01_682dfecd9f",20.83,"\u002Fuploads\u002Fblog_a01_682dfecd9f.png","2026-10-21T07:42:47.271Z","2026-10-21T07:42:47.273Z",{"id":69,"documentId":260,"name":261,"slug":262,"createdAt":263,"updatedAt":263,"publishedAt":264},{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":313},{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":314,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":315,"small":316},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95}]