[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-oborachivaemost-zapasa":3,"blog-more":100},{"id":4,"documentId":5,"title":6,"slug":7,"excerpt":8,"bodySetka":9,"createdAt":10,"updatedAt":10,"publishedAt":10,"date":11,"cover":12,"category":59,"seo":66,"author":68},13,"l2c4m4qct4necdgp004hy9wz","Оборачиваемость запаса: как медленные SKU съедают маржу","oborachivaemost-zapasa","SKU может быть прибыльным в момент продажи и убыточным с учётом времени, которое он провёл на складе. Показываем, как посчитать стоимость удержания запаса и при какой оборачиваемости товар перестаёт зарабатывать.","\u003Cdiv data-ui-id=\"post\" data-reset-type=\"class\" data-editor-version=\"3.2.5\" class=\"stk-post stk-layout_12col_31888 stk-theme_40157\" data-layout-type=\"limited\" data-stk=\"{"images":[{"id":"7"},{"id":"8"}]}\">\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Две составляющие стоимости запаса\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Каждая единица товара на складе маркетплейса несёт два вида затрат. Первые — явные: плата за хранение, которая начисляется ежедневно и зависит от объёма и тарифа склада. Вторые — неявные: стоимость денег, вложенных в товар. Пока товар лежит, эти деньги не работают в другой партии и не гасят кредит.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cblockquote class=\"stk-reset\">\u003Cb>Стоимость удержания единицы = тариф хранения в сутки × средний срок хранения + себестоимость × ставка капитала × дни \u002F 365\u003C\u002Fb>\u003C\u002Fblockquote>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Пример расчёта\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Себестоимость единицы — 500 ₽, маржа до затрат на хранение — 120 ₽, хранение — 1,2 ₽ в сутки, стоимость капитала — 20% годовых. Хранение начисляется за средний срок нахождения единицы на складе — половину оборота запаса. Стоимость денег — за полный оборот партии: деньги уходят в момент закупки.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cdiv class=\"stk-table-wrap\">\u003Ctable class=\"stk-reset stk-table\" data-ce-tag=\"table\">\u003Ctbody>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Оборот запаса, дней\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Хранение, ₽\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Стоимость денег, ₽\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Итого, ₽\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">\u003Cb>Остаток маржи, ₽\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">30\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">18\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">8\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">26\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">94\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">60\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">36\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">16\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">52\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">68\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">90\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">54\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">25\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">79\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">41\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">150\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">90\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">41\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">131\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd class=\"stk-table-cell\">\u003Cp class=\"stk-reset\">−11\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"a03.png\" data-image-id=\"7\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_a03_0cb002483b.png\" width=\"1600\" height=\"920\" alt=\"Рис. 1. Затраты на удержание единицы в зависимости от оборота\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Рис. 1. Затраты на удержание единицы в зависимости от оборота\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Где искать медленные SKU\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Группа C по ABC-анализу выручки: товары, которые дают последние 5% выручки, часто занимают 30–40% запаса.\u003C\u002Fli>\u003Cli>SKU с запасом больше 90 дней при текущей скорости продаж.\u003C\u002Fli>\u003Cli>Размерные и цветовые варианты-«хвосты»: основной размер продаётся, крайние лежат.\u003C\u002Fli>\u003Cli>Позиции, по которым остановили рекламу, но не скорректировали закупку.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Что с ними делать\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Остановить дозакупку и зафиксировать норматив запаса в днях для каждой ABC-группы.\u003C\u002Fli>\u003Cli>Для SKU с маржой после хранения ниже нуля — плановая распродажа с ограниченной глубиной скидки.\u003C\u002Fli>\u003Cli>Для остатков без спроса — сравнить стоимость вывоза, утилизации и хранения до следующего сезона.\u003C\u002Fli>\u003Cli>Перераспределить запас по складам ближе к спросу: на WB это одновременно влияет на индекс локализации и стоимость логистики.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"10\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cfigure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-image-name=\"d24.webp\" data-image-id=\"8\">\u003Cdiv class=\"stk-mask\" data-ce-tag=\"mask\">\u003Cimg class=\"stk-reset stk-image\" src=\"https:\u002F\u002Fcms.weekler.ru\u002Fuploads\u002Fblog_d24_d161cca89e.webp\" width=\"1600\" height=\"900\" alt=\"ABC-анализ: классы товаров по выручке и по прибыли\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption class=\"stk-reset stk-description\" data-ce-tag=\"description\">Weekler → ABC-анализ: классы товаров по выручке и по прибыли\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Проверьте свой магазин\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Есть ли у вас норматив запаса в днях для каждой ABC-группы?\u003C\u002Fli>\u003Cli>Считаете ли вы маржу SKU после хранения и стоимости денег?\u003C\u002Fli>\u003Cli>Какая доля запаса приходится на группу C?\u003C\u002Fli>\u003Cli>Есть ли план по SKU с запасом больше 90 дней?\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Ch2 class=\"stk-reset\">Как это решается в Weekler\u003C\u002Fh2>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cul class=\"stk-reset\">\u003Cli>Остатки по складам с себестоимостью и ABC-анализ в одном разделе.\u003C\u002Fli>\u003Cli>Расчёт потребности и плана поставки от фактической скорости продаж.\u003C\u002Fli>\u003Cli>Юнит-экономика SKU с учётом хранения.\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">\u003Cb>\u003Ca href=\"https:\u002F\u002Fapp.weekler.ru\u002Fauth\u002Fsign-up?utm_source=blog&utm_medium=article&utm_campaign=case03\">Попробовать неделю с полным доступом за 1 ₽ →\u003C\u002Fa>\u003C\u002Fb>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset\">Или запросите бесплатный аудит магазина — посмотрим магазин по открытым данным и покажем, что Weekler посчитает по нему.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"stk-grid\" data-ce-tag=\"grid\">\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset wk-note\">\u003Ci>\u003Ci>Цифры в материале — условный пример на основе типичных показателей магазинов; тарифы площадок указаны на дату подготовки статьи и могут измениться.\u003C\u002Fi>\u003C\u002Fi>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty stk-grid-col_last\" data-ce-tag=\"grid-col\">\u003Cp class=\"stk-reset ce-element--empty stk-element_no-text\">\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>","2026-09-14T07:00:00.000Z","2026-09-14",{"id":13,"documentId":14,"name":15,"alternativeText":6,"caption":6,"focalPoint":16,"width":17,"height":18,"formats":19,"hash":54,"ext":23,"mime":24,"size":55,"url":56,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":58,"updatedAt":58,"publishedAt":58},7,"z89nc4q6ywd8i54s8wc9ufvz","blog-a03.png",null,1600,920,{"thumbnail":20,"medium":30,"small":38,"large":46},{"name":21,"hash":22,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":27,"sizeInBytes":28,"url":29},"thumbnail_blog-a03.png","thumbnail_blog_a03_0cb002483b",".png","image\u002Fpng",245,141,10.39,10390,"\u002Fuploads\u002Fthumbnail_blog_a03_0cb002483b.png",{"name":31,"hash":32,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":35,"sizeInBytes":36,"url":37},"medium_blog-a03.png","medium_blog_a03_0cb002483b",750,431,54.18,54176,"\u002Fuploads\u002Fmedium_blog_a03_0cb002483b.png",{"name":39,"hash":40,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":43,"sizeInBytes":44,"url":45},"small_blog-a03.png","small_blog_a03_0cb002483b",500,288,29.35,29351,"\u002Fuploads\u002Fsmall_blog_a03_0cb002483b.png",{"name":47,"hash":48,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":51,"sizeInBytes":52,"url":53},"large_blog-a03.png","large_blog_a03_0cb002483b",1000,575,80.67,80672,"\u002Fuploads\u002Flarge_blog_a03_0cb002483b.png","blog_a03_0cb002483b",21.72,"\u002Fuploads\u002Fblog_a03_0cb002483b.png","local","2026-10-21T07:42:49.153Z",{"id":60,"documentId":61,"name":62,"slug":63,"createdAt":64,"updatedAt":64,"publishedAt":65},2,"t37xwye3zlckyd10etnsmnjc","Склад","sklad","2026-10-21T07:42:49.506Z","2026-10-21T07:42:49.505Z",{"id":4,"metaTitle":6,"metaDescription":67},"SKU может быть прибыльным в момент продажи и убыточным с учётом времени, которое он провёл на складе.",{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":75},1,"rkzzcecldp20ssff5dsquitl","Борис Кузнецов","2026-10-21T08:34:38.741Z","2026-10-21T08:47:27.162Z","2026-10-21T08:47:27.153Z",{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":80,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},14,"pspzzy4chw4blhzrtcbmalc0","photo_2019-08-05_14-04-25.jpg",640,{"thumbnail":81,"small":90},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},"thumbnail_photo_2019-08-05_14-04-25.jpg","thumbnail_photo_2019_08_05_14_04_25_6653da685e",".jpg","image\u002Fjpeg",156,3.91,3908,"\u002Fuploads\u002Fthumbnail_photo_2019_08_05_14_04_25_6653da685e.jpg",{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},"small_photo_2019-08-05_14-04-25.jpg","small_photo_2019_08_05_14_04_25_6653da685e",30.9,30896,"\u002Fuploads\u002Fsmall_photo_2019_08_05_14_04_25_6653da685e.jpg","photo_2019_08_05_14_04_25_6653da685e",51.26,"\u002Fuploads\u002Fphoto_2019_08_05_14_04_25_6653da685e.jpg","2026-10-21T08:38:58.115Z",[101,148,201,214,270],{"id":102,"documentId":103,"title":104,"slug":105,"excerpt":106,"publishedAt":107,"updatedAt":107,"date":108,"cover":109,"category":142,"author":143},15,"w3pu6r8bdd5q1rpkyj7im93o","Поставки под 11.11: как рассчитать запас по скорости продаж","postavki-pod-11-11","Распродажа 11.11 даёт кратный рост спроса на несколько дней, а поставка на склад маркетплейса занимает одну-две недели. Показываем, как рассчитать объём и дату поставки, чтобы не остаться без товара в пик и не перегрузить склад после акции.","2026-09-21T07:00:00.000Z","2026-09-21",{"id":110,"documentId":111,"name":112,"alternativeText":104,"caption":104,"focalPoint":16,"width":17,"height":18,"formats":113,"hash":138,"ext":23,"mime":24,"size":139,"url":140,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":141,"updatedAt":141,"publishedAt":141},12,"tpv2rw466rwdt8hpoutasfy9","blog-a05.png",{"thumbnail":114,"medium":120,"small":126,"large":132},{"name":115,"hash":116,"ext":23,"mime":24,"path":16,"width":25,"height":26,"size":117,"sizeInBytes":118,"url":119},"thumbnail_blog-a05.png","thumbnail_blog_a05_2eff978301",14.77,14766,"\u002Fuploads\u002Fthumbnail_blog_a05_2eff978301.png",{"name":121,"hash":122,"ext":23,"mime":24,"path":16,"width":33,"height":34,"size":123,"sizeInBytes":124,"url":125},"medium_blog-a05.png","medium_blog_a05_2eff978301",74.3,74301,"\u002Fuploads\u002Fmedium_blog_a05_2eff978301.png",{"name":127,"hash":128,"ext":23,"mime":24,"path":16,"width":41,"height":42,"size":129,"sizeInBytes":130,"url":131},"small_blog-a05.png","small_blog_a05_2eff978301",41.98,41984,"\u002Fuploads\u002Fsmall_blog_a05_2eff978301.png",{"name":133,"hash":134,"ext":23,"mime":24,"path":16,"width":49,"height":50,"size":135,"sizeInBytes":136,"url":137},"large_blog-a05.png","large_blog_a05_2eff978301",111.66,111658,"\u002Fuploads\u002Flarge_blog_a05_2eff978301.png","blog_a05_2eff978301",26.86,"\u002Fuploads\u002Fblog_a05_2eff978301.png","2026-10-21T07:42:51.010Z",{"id":60,"documentId":61,"name":62,"slug":63,"createdAt":64,"updatedAt":64,"publishedAt":65},{"id":69,"documentId":70,"name":71,"createdAt":72,"updatedAt":73,"publishedAt":74,"photo":144},{"id":76,"documentId":77,"name":78,"alternativeText":16,"caption":16,"focalPoint":16,"width":79,"height":79,"formats":145,"hash":96,"ext":84,"mime":85,"size":97,"url":98,"previewUrl":16,"provider":57,"provider_metadata":16,"createdAt":99,"updatedAt":99,"publishedAt":99},{"thumbnail":146,"small":147},{"name":82,"hash":83,"ext":84,"mime":85,"path":16,"width":86,"height":86,"size":87,"sizeInBytes":88,"url":89},{"name":91,"hash":92,"ext":84,"mime":85,"path":16,"width":41,"height":41,"size":93,"sizeInBytes":94,"url":95},{"id":76,"documentId":149,"title":150,"slug":151,"excerpt":152,"publishedAt":153,"updatedAt":153,"date":154,"cover":155,"category":189,"author":196},"rihgqur205c30jxr34dnavvy","Wildberries и Ozon в одном P&L: как сделать отчёты площадок сопоставимыми","wildberries-i-ozon-v-odnom-pnl","У площадок разные отчёты, разная терминология и разный момент признания операций. 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